Above Board
Cannabis insights without the smoke and mirrors.
Above Board is a secret shopper network built to bring transparency, accountability, and real consumer feedback to the cannabis industry.
What We Do
Independent Shoppers
We deploy everyday consumers to shop anonymously at dispensaries capturing honest, unbiased experiences in real time.
Actionable Reports
We turn those experiences into clear, data-driven reports that help retailers and brands improve customer service, compliance, and overall vibes.
Better Business
No more mystery shopping that feels like a mystery. We make it easy to actually understand what’s working and what isn’t.
Who We Work With
Dispensaries, brands, and anyone who actually wants to know what the customer thinks.
Above Board gives you insight from the only perspective that really matters… the shopper’s. Whether you’re dialing in your service, vetting budtender knowledge, or ensuring compliance, our network keeps you ahead of the game (and out of trouble).
“The cannabis industry is growing up. It’s time the feedback did too.”
What dispensaries and brands are saying
“I thought we were nailing the customer experience… turns out, we were missing key moments. This audit was eye-opening.”
“The report was detailed, honest, and actionable. It didn’t feel like a gotcha. Above board felt like a partner.”
“Our team was shocked in a good way. The shopper feedback was clear, constructive, and made us better.”
Pricing
Store Basics
$250
1 Persona-driven secret shopper visit
Focus on greeting, knowledge and checkout
Detailed audit with ratings and recommendations
Receipt and up to 5 photos
Turnaround: 3 business ays
Full Store Experience
$500
Includes all of Store Basics
Full evaluation of store flow, layout and upselling
Compliance checks and loyalty feedback
Up to 10 photos + optional review call
Turnaround: 5 business days
Brand Boost
$350
Includes all of Store Basics
Shopper specifically shops for your brand
Insights on how brand is discussed and displayed
Perfect for brands
Turnaround: 3 business days
Add-on Services
Phone Audit
Delivery Audit
Online Chat Audit
Menu + Kiosk Review
Display Photo Audit
Competitor Audit
Second Shopper Persona
Frequently Asked Questions
What is Above Board
Above Board is a secret shopper service designed specifically for the cannabis industry. We provide dispensaries and brands with honest, detailed audits of the in-store shopping experience. From staff interactions to compliance, product display, and upsell opportunities, Above Board will keep you above board.
What does an audit include?
Each audit includes:
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A mystery shopper visit based on a custom persona
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A full report with ratings, photos, and actionable feedback
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Insights on compliance, customer service, brand presence, and promotions
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Optional add-ons like phone call audits, delivery audits, and brand-specific performance
How much is it to work with Above Board?
Audits start at $250 per location, with volume discounts available for recurring visits or multiple stores. Custom packages are available upon request.
Who is this for?
We work with:
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Dispensaries looking to improve customer experience, staff training, and operational consistency
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Brands that want to understand how their products are being represented at the retail level
Can I see a sample report?
Yes! Just reach out and we’ll send you a redacted sample from a real audit (no store or staff names, of course).
What do you do with the information gathered?
We keep it private and professional. Your audit stays between us (and whoever you choose to share it with). We’re here to help, not to narc.