You got your product on the shelf. How is it being sold?
Retail audits for cannabis brands in New York and New Jersey
You control the product, the packaging, and the shelf presence. You do not control the sixty seconds when a budtender either recommends your brand or reaches past it for something else. Above Board evaluates what happens in that moment.
You have invested in getting onto the shelf. What you cannot see from where you sit is what your brand looks like once it is there. Is it stocked and faced the way your placement agreement specifies. Does the budtender know your product well enough to recommend it, or does brand recall stop at the label. When a customer asks for something in your category, does your name come up first, second, or not at all. How do you present next to the competitor sitting beside you.
These are the questions that decide whether shelf presence converts to sales. They cannot be answered from a distributor report or a sell-through number. They have to be observed at the counter.
What We do
Above Board conducts discreet, standardized brand audits at the point of sale. A trained shopper visits a dispensary as an ordinary customer, evaluates how your brand is stocked, presented, and recommended, and documents the competitive context around it. The visit is scored on a standardized 1–5 framework, and you receive a written report showing exactly how your brand performs where the purchase decision is actually made.
The work is objective and repeatable. You get evidence, not impressions.
Two Ways we Evaluate Your Store
A shopper evaluates your brand on the floor: shelf presence and facing, budtender awareness and recall, whether your product is recommended when prompted, and how it is positioned against the competition beside it.
Audits can be run across multiple locations, so you learn whether representation is consistent or varies store to store.
What You Receive
Every brand audit produces a written report scored against the variables that consistently shape how a brand is represented at retail, from shelf presence through the final sale. Each report separates what is working from where the opportunity sits, specific enough to bring to a distributor conversation or a budtender education program.
Conducted consistently across visits, audits reveal patterns in how your brand is represented, not just a single moment in time.
Built for Brands Competing at Retail
Above Board is built for brands that have earned placement and need to protect it. Getting onto the shelf is the hard part you have already done. Staying top of mind at the counter is the part no one is watching for you. That is what a brand audit is for.
See the Work Before You Commit
The clearest way to understand what an Above Board audit delivers is to read one. Request a redacted sample audit from a real visit, with all store and staff identifying details removed. No obligation, and nothing shared without your consent.
Serving cannabis brands across New York and New Jersey.