Retail audits for cannabis brands in New York and New Jersey
You control the product, the packaging, and the stores you get into. You do not control the 60 seconds when a budtender either recommends your brand or reaches past is for something else. Above Board evaluates what happens in that moment.
You have invested in getting onto the shelf. What you cannot see from where you sit is what your brand looks like once it is there. Is it stocked and facing the way your placement agreement specifies. does the budtender know your product well enough to recommend it, or does brand recall stop at the label. When a customer asks for something in your category, does your name come up first, second, or not at all. How do you present next to the competitor sitting beside you.
What we do
Above Board conducts discreet, standardized brand audits at the point of sale. A trained shopper visits a dispensary as an ordinary customer, evaluates how your brand is stocked, presented and recommended, and documents the competitive context around it. The visit is scored on a standardized 1-5 framework, and you receive a writen report showing exactly how your brand performs where the purchase decision is actually made.
two ways we evaluate your brand
In Store Audits
A shopper evaluates your brand on the floor; shelf presence and facing, budtender awareness and recall, whether your product is recommended when prompted, and how it is positioned against the competition beside it.
Phone Audits
We evaluate how staff represent your brand over the phone, where many category questions are answered before a customer goes in store. Whether your brand is named, described accurately and recommended.
audits can be run across multiple locations
What you receive
Every brand audit produces a written report scored against the variables that consistently shape how a brand is represented at retail, from shelf presence through the final sale. Each report separates what is working from where the opportunity sits. Reports are specific enough to bring to a distributor conversation or a budtender education program.
Conducted consistently across visits, audits reveal patterns in how your brand is represented.
built for brands competing at retail
Above Board is build for brands that have earned placement and need to protect it. Getting on to the shelf is the hard part you have already done. Staying top of mind at the counter is the part no one is watching for you. That is what a brand audit is for.
See the work before you commit
The clearest way to understand what an Above Board audit delivers is to read one. Request a redacted sample audit from a real visit.
serving cannabis operators across new york and new jersey