Secret shopper audits for cannabis dispensaries in New York and New Jersey

Mystery shopping has been used for decades to give operators an accurate independent picture of what customers actually experience, not what internal review assume is happening. Above Board brings that same discipline to cannabis retail: discreet, standardized audits conducted by trained shoppers and evaluated against a consistent framework. 

Your store looks the way you expect it to when you are standing in it. The question is what happens when you are not. Does staff verify ID at checkout everytime. Does the budtender guide a first-time customer toward the right product, or toward the fastest sale. Does anyone mention the promotion running on the wall behind them. Are the compliance steps followed under a post work rush and not just on an empty Tuesday morning.

What we do

Above Board conduct discreet, dstandardized secret shopper audits of cannabis dispensaries. A trained shopper visits your store as an ordinary customer, follows a defined persona, and evaluates the full experience from entry to echeckout. The visit is document against a standardized 1-5 framwork and you receive a written report identifying what is working, where compliance risk sits, and where sales are being left on the floor.

Three ways we evaluate your store

In Store Audits

A shopper visits in person and evaluates the complete floor experience: entry and first impressions, staff engagement, upsell behavior, compliance, etc. 

In Store Audits

Above Board evaluates how your store handles inbound calls.  Accuracy, tone, product guidance and whether the call converts to a visit.

In Store Audits

For stores that fulfill delivery, we evaluate the delivery experience. Order accuracy, timing, compliance and the door and presentation. 

Audits can be timed to rush and lull periods all 7 days of the week

What you receive

Every audit includes a written report scored against the variables that consistently shape customer experience, from entry through checkout. Each report separates highlights from opportunities, so your team knows what to protect and what to fix. Findings are specific enough to train against. 

Conducted consistently over times, audits reveal pattern so you can see whether an issue is isolated or ongoing. 

Secret Shopping is one of the most reliable tools in retail.

see the work before you commit

The clearest way to understand what an Above Board audit delivers is to read one. Reuqest a redacted sample audit from a real visit. 

serving cannabis operators across new york and new jersey